If you are a small business or a start-up, search engine optimisation is something that you should start doing right away. SEO will ensure that you can reach your target customer base on all digital devices, including mobile phones. Do not consider SEO an optional expense. It’s a necessity if you want your business to stay ahead of the competition.
Now that we have established why SEO is important, let’s look at several SEO tactics that your small venture can use to boost sales and brand awareness:
Get a Good URL
The domain name for your business is very important. It’s the one thing that you want your customers to remember. So don’t treat the domain name as a trivial matter. Don’t use the first site name that comes to mind. Instead, carefully research the name you want to use. Make sure no one else is using a similar name. Keep the text simple and easy to remember. Also, if possible, integrate a relevant keyword or two to the domain name for much better search rankings.
Hire an expert
Sometimes, it can be hard to do SEO on your own at first. If you are completely inexperienced in this regard, do not hesitate to hire an outside digital agency to handle the SEO marketing strategy for your company. They can design your company a befitting strategy and guide you on how to implement SEO. Once you are comfortable with the basic concepts and principles behind SEO, you can do it on your own.
Optimise the little descriptions
Now, what accounts as little descriptions on your website? These are the text for tabs, images, and so on. Don’t pour all your efforts into solely optimising the main homepage text with keywords. You should optimise the little descriptions as well. Images, for example, should be optimised to get good rankings for Google Image results as well. However, when you optimise text like this, be careful not to cram your page with keywords. Too many keywords have the exact opposite effect of the one you intend.
Backlinks are the sites that direct to your website. Backlinks play an important role in building up credibility for a new site. A good backlink is a high-quality one. Search algorithms can evaluate how valuable a backlink is. The better their quality is, the higher your search rankings would be. Therefore, check your backlink directory once in a while to ensure that only the good ones are there. Remove the bad ones that link to spam or dubious sites. Having many backlinks does not matter for SEO. It’s all about quality, not quantity.
Make your site mobile responsive
The best way to reach your target audience is through their smartphones. Modern consumers browse the net on their smartphones as much as their computers. In fact, the numbers of smartphone users have surpassed that of computer users. So, if your website is not loadable on a smartphone, you will lose business. Therefore, hire a company to make your existing site mobile responsive. This technique will make it possible for your site to load on small phone screens.
Additionally, you should sign up for a Google Analytics accounts to get comprehensive traffic stats for your site. This data will be able to tell you if the SEO tactics you are employing are actually working to generate more traffic.